Search Engine Marketing (SEM)

"Show your business on top of the search engine pages when people search for your services"

Search Engine Marketing (SEM) involves a set of activities to make your website more visible when someone uses a search engine.

If someone is looking for your business on the internet, it is essential your website appears on the first page of the search engines results page, or it will not match up to the demands of today’s economy.

The most well-known platform is Google AdWords.

We at All AdWords will work closely with you to understand your business strategies and objectives before we develop a customized Search Engine Marketing strategy for your business.

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Target potential customers that are searching for products or services.


The ability to target a particular location and only paying for customers once they have clicked on your advertisement is the core benefit over traditional marketing channels. Search Engine Marketing is one of the most powerful and adaptive forms of advertising as it allows you to reach a highly targeted audience, and unlike other forms of advertising, you will see the benefit within minutes of your campaign becoming active. Search Engine Marketing works best when the potential client is met with an attractive and well laid out website so that they can get the information they want in a matter of clicks. Thankfully this is a service that we can also offer.


Involves attracting customers to your website through great content and informative, or educational material like blog posts.


Involves advertising online through search engines. The advantage here is instead of having random traffic flowing to your website, you are showing advertisements when prospects are looking for your product or service, and this includes being able to:

  • Access and adjust your bid at any time of the day 24/7. Your bid relates to how much you are willing to spend in order for someone to click through to your website.
  • We use sophisticated programmatic bidding technology that allows us to have complete control over the bidding strategy – in an effort to drive a high number of qualified traffic at the lowest possible cost.
  • Utilizing technology to track user on-site behavior, we can understand which keywords are generating leads, web forms as well as calls; and optimize the campaign accordingly.
  • Measure your SEM campaign results accurately, and displayed on an informative live dashboard – along with easy-to-understand monthly reporting.

The Problem

SEM is a great asset in your overall online marketing strategy; however because it’s a fairly intricate process it tends to confuse and overwhelm many business owners who attempt to do it themselves. Does this sound like you?

Or maybe you have run a campaign before but didn’t get the results you were after. SEM can be challenging without prior experience and knowledge, and using it to reach targeted customers at the exact moment that they seek information about your products or services is something we excel at. When spending your marketing budget on digital advertising, it makes sense to ensure that your campaigns are well researched and constantly monitored for bid adjustments.

Results are affected by numerous factors such as keywords, your ad text (also known as ad copy), ad extensions, time of day, geography and more, you can lose customers to competitor sites if you don’t know how to properly utilise and unleash the potential in this marketing channel.

Having a high click through rate doesn’t directly translate to higher conversion rates - the experience of the user continues as they land on your website and decide to purchase or contact you for services. Because we are a full service digital agency, we can look after the complete customer journey, from attraction to advocate.

Our Solution

All AdWords will eliminate any hassles in SEM - we're Google certified partners; meaning we're thoroughly trained in using Google Ad words and Google Analytics to deliver results for you.

We will work with you to define a highly targeted campaign that covers the particular areas of your business you want to expand. We then take care of bid management, ad optimization and let you focus on your business whilst we deliver qualified prospects through an effective PPC (Pay per Click) campaign implementation and execution

Data Driven Marketing

As the digital marketing landscape allows for comprehensive tracking of customer interactions, we can utilize this information to make informed decisions on the campaign management. Our thorough analytics implementation, included with all SEM packages, is also used in our transparent reporting dashboards.

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